Brand anthem
Motion, Design and Edit for Badlands Backpacks
THE BRIEF
Badlands is a disruptor in the backcountry hunting category. Coming from a background in backpacking, they bring all of that backcountry knowledge to hunting, sweating the small details and making something truly unique with their packs.
DIRECTION
We wanted to create a disruptive video for a disruptive brand, leaning into creative compositions, some fast cut edits and animation, and a song that goes harder than you'd expect from a hunting brand. We wanted to connect with hunters that go against the grain and recognize that their personalities aren't all generic, stoic he-men.
takeaway
Ya know man, sometimes clients are hard. Though I am proud of the version that actually made it to shelves, my heart really loved what the original vision made was and that's what I'm displaying on this page. I followed the brief of making a disruptive video for a disruptive brand to a T in my mind, though it turned out that the client wanted something a bit more traditional. Doesn't matter though, this is the true version in my mind, the director's cut if you will. Man do I still love some of these compositions.
DETAILS
Client Badlands Backpacks
Software After Effects, Illustrator, Premiere Pro, Photoshop
Type Motion Graphics, Edit
Keyframes
