Behind You
Animation of UGC for MinnKota
THE BRIEF
Fishers are passionate people that love posting the grip and pic to their social media channels (and Tinder apparently). As we perused photos, we saw that right behind many of them, was a MinnKota motor and thus the campaign was born.
DIRECTION
UGC is meant to be front and center with the brand playing support through MinnKota's black and yellow color scheme and rough textures.
takeaway
When first approached to use UGC to create a compelling motion graphics piece, I admit I had my doubts. However, it made sense with the concept and from there I realized that the images could be treated more as shapes within the compositions, opening up the possibilites to make visually interesting animations with amateur photgraphy.
DETAILS
Client MinnKota
Software After Effects, Illustrator, Photoshop
Type 2D, Expressive Type, Sound Design
Keyframes
