Anthem - Dirt
Edit and Motion Graphics System for Arctic Cat's Dirt Model Year 22
THE BRIEF
Arctic Cat fans are a rough and free bunch, we wanted to highlight them and the places that they go with them.
DIRECTION
We wanted to show the grit behind the people that ride with rough grain and texture work with extra frames used to highlight the riders rather than just vehicle beauty shots. I created the graphics and motion system used throughout the campaign while handling the edit of the hero video.
takeaway
Now how do you take the same brand, make it feel cohesive yet fresh, and also differentiate it from Arctic Cat's snow offerings? I did this by using a lot of the same stretch and glitch animations but adding new layers of grit and texture, creating the grit and brushes in Photoshop, dozens of them, and implementing them into a repeatable style.
DETAILS
Client Arctic Cat
Software After Effects, Illustrator, Photoshop, Premiere Pro
Type Motion Graphics, Edit, Sound Design
CUTS
Keyframes
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