DO GOOD WORK
Brand animation hero for CompanyCam Do Good Work Campaign
THE BRIEF
Introduce the concepts of CompanyCam to the Do Good Work audience a campaign highlighting the making the invisible heroes of the trades visible.
THE GOAL
To show that we understand our audience and to showcase them as the unsung heroes of society. We needed to show them that we know who we are working for and that we build tools for them.
takeaway
It takes a village to update brand standards and we were all so excited to see everything we had worked on come to life through this animation. Creating a hand drawn type, refining our own textures, honing in our photography style and implementing a new color palette were some big lifts, but we really feel like the big bets paid off.
DIRECTION
The brand is not only for the people in the field, but for those back in the office so it needs to be inclusive of both. We also went in on hand crafted details including 2 hand drawn typefaces that I created. We really drew from blue prints and WIP imperfection stylings to create something that feels fresh.
DETAILS
Client CompanyCam
Software After Effects, Illustrator, Photoshop
Type 2D
STYLEFRAMES
HAND LETTERING
I hand drew 2 fonts to be used within our main display font of Roc Grotesk. The first is more of a marker style and the second a funky chisel style.
