SNOW ANTHEM
Brand hero for the Arctic Cat Snow new model year.
THE BRIEF
Arctic Cat is a legendary brand in the space with roots in snow mobiles going back to 1962. We needed to showcase the heritage and connect to it's passionate fanbase while launching the new line of Snow Mobiles.
DIRECTION
Bridge the gap from legend to modern technical innovator. We dug deep for some archival footage from Arctic Cat's past and paired that with modern technical motion design along with some classic AC attitude to connect with the fanatics.
takeaway
Finding ways to iterate on the same brand year after year, keeping it on brand but making it fresh is exactly the type of challenge I love. You really have to decide what is sacred to the brand and what is able to be changed a bit to not keep making the same thing over and over again. This is one of my favorite campaigns I worked on and one where I established the years look and cascaded the design and motion systems across the team to designers and other motion designers to keep things looking consistent throughout all of the campaign materials.
DETAILS
Client Arctic Cat
Software After Effects, Illustrator, Premiere Pro
Type 2D Animation, Edit
KEYFRAMES
